Today we’re talking about befriending your potential client can make them a paying customer. On our last episode, we talked about SERVICE-BASED SALES. This is an approach to working with clients that focus on uncovering their unique needs so that those needs can be met in a personalized way. This not only gives your client the best service possible, but makes them feel known and cared for, leading to an ideal working relationship and very satisfied customer. We talked about getting to know your clients needs by asking good questions, validating those needs by asking clarifying questions and reassuring your client, and then showing how you’re going to meet those needs in a unique way with your own service.

What we didn’t talk about is how to get to a point where you can actually have that conversation. Today, I’m talking about how to befriend your potential client in a way that makes them want to buy from you.

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