Before I even started my business, I learned quite a bit about the way websites can be optimized to show up in a Google search (also known as SEO). However, when it actually came down to optimizing my own website, I felt a little lost. So . . . in the first few years of owning my business, I did a ton of testing, researching and learning about how to effectively use my website, and it has paid off! Today, I’m sharing those findings with you so that you can use the same actions to book clients of your own.

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