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OVERVIEW
At the beginning of 2020, I fully expected, like most wedding vendors, that the pandemic would hit our business very hard financially and might even put us out of business. But then, something very different happened. In 2020 and then 2021, we were growing, not shrinking. Our profits increased. And within two years, my company doubled it’s annual total income.

It’s a bit of a sensitive thing for me to share this story, because I know that this is not reflective of what most businesses experienced during that time. I also am definitely not sharing this to suggest that somehow a worldwide pandemic helped my business grow. Far from it!

I share this story with you because I want to share with you how my business not only survived, but grew exponentially (again, with all things considered) despite it being a very dark time in our wedding industry and world. My hope is that you can adopt the steps I took to protect my business and grow in the face of challenges so that YOU can do the same. Because while we hopefully won’t have another pandemic, there will be challenges in your business. Knowing the steps to take to grow and thrive despite challenges is how you create a business that stands the test of time and helps fuel your best and most fulfilled life.

In this 5-week series, I’m going to share exactly what steps I took, both before and during 2020, to secure my business and promote massive growth so that you can do the same (without the added challenge of a global state of emergency!).

Here’s a preview of the 5 steps:
1. Prioritize Working “On” not “In” the Business
2. Get Clear on the Long-Term Plan
3. Hire the Right People
4. Know When to Pivot
5. Work Smarter, Not Harder

In today’s episode, I’m sharing all about step one.