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HANNAH BJORNDAL

CREATIVE BUSINESS STRATEGIST & COACH
FOR SCALING & BUILDING YOUR DREAM TEAM

Dream Team Accelerator

EPISODE #001: How Service-Based Selling Will Transform Your Business: 3 Essential Steps that Will Turn Prospects into Paying Clients

April 1, 2020

This is my first podcast! I’ve never done it before and I have SO MUCH I want to share with you. It was honestly really hard to just pick one topic, but this is a topic I absolutely love talking about. It’s also something that’s applicable to everyone. So today we are talking about SERVICE BASED SALES. I’ve got three easy, essential steps that will turn your potential clients into paying clients. 

So why would I even chose this topic? I’m sure a lot of you are wondering about that. The word “sales” is not very sexy in the creative industry. That’s actually why I want to talk about it! I think a great sales process can totally transform your business. I think it allows you to serve your clients better, and it makes our industry and our world a better place. You probably think I’m crazy for saying that but I truly believe it, which is why I’m going to share all about my own sales process today. Then I’ll give you some really easy steps to follow so that you can implement these tips right away. So let’s get started!

Today we are talking about SALES and specifically SERVICE-BASED SALES. You may be thinking “what even is that?” Here’s my definition: this is an approach to working with clients that focus on uncovering their unique needs so that those needs can be met in a personalized way. This not only gives your client the best service possible, but makes them feel known and cared for, leading to an ideal working relationship and very satisfied customer.

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