Shortly after I started my wedding photography business, I started looking for ways to educate myself for free – through podcasts, fellow photographer newsletters, free downloads and courses – basically, anything I could get my hands to to help me become a better photographer and business owner.

One topic that seemed to come up in a lot of different circles was branding – this idea that youare are your brand, and you need to be clear on who you are as a brand if you want a regular client base. Well. I soaked all of that up as fast as I could and followed a myriad of advice on the topic.

To be honest and also to be fair, the education I consumed was a mix of great, OK, and terrible advice on the topic of branding. It wasn’t until I got serious about my business strategy that I learned what it really means to have a strong brand. And I might ruffle some feathers with this episode today because it’s not what I hear a lot of other educators saying. However, what I do know is that my own strategy for building a strong brand comes from tried-and-true strategies that major brands have used for years and years and years – these are proven concepts that nearly every success brand has followed.

So today, I’m hoping to set you on the path to creating a lasting brand that makes an impact and grows your business in the direction you want it to. I’m sharing 5  major mistakes that small business owners and wedding professionals make all the time when it comes to building a strong brand and then I’m sharing how to avoid those mistakes by doing it the right way.

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FREE DOWNLOAD: How to Create Your Brand Positioning Statement
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