In this episode, we’re talking all about one of my favorite subjects – sales. How to sell to your clients. I know that the word sales makes a lot of people feel icky, but what we’re really talking about when we talk about selling is connection. Making a meaningful connection with a potential client. I have a special guest on the show today who has refined and perfected her sales process for her wedding clients, and we’re having a conversation how she has grown her company exponentially in 5 years using specific marketing and sales tools.
My guest on this episode is Lindsay Williams. Lindsay is a mama, wedding stationer and educator based in Niagara Falls, NY. Through personality packed content, and out of this world customer service, Lindsay has grown her wedding stationery company, from $30k to $300k in yearly revenue in just 5 years. She is the host of the ‘Build that Business’ podcast and creator of ‘The Wedding Booking Blueprint,’ where she now shares tips, tricks, struggles and triumphs from her experience building, growing and scaling a successful wedding business.
Her goal is to empower wedding professionals to use their own voice and story to create meaningful connections, to build the confidence they need to recognize the unique value they bring, and to then share it with their customers. Through a mix of step-by-step strategies and simple content ideas, she’ll be your biggest cheerleader and tough-love coach.
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